BTL - this is a promising direction in advertising which has successfully been used as a basis or a part of an advertising campaign. The main difference between the ATL and BTL is that the latter points out to the effects of CA and is quick in action. Promotion can contribute as the entry of new brands and increase sales of existing ones. Additional promotions are increasing the number of loyal product consumers.

 

• Sales Promotion (Sales Promotion) - a set of marketing initiatives aimed at increasing the volume of

sales (to stimulate consumer demand, accelerating the process of product movements and sales of goods). There are focused on the consumer (Consumer Promotion), and the seller (Trade Promotion).

• Consumer Promotion - a complex of measures aimed at the buyer with the help of which solved the problem of encouraging the commission of a test purchase, encouraging repeat purchases, increased the frequency of consumption of a product / service. Promotions - Interactive activities to consumers when they are asked to:
get free sample products or promotional material (sampling), to try the product (tasting), to participate in the lottery, contest, prize draw (game marketing) to exchange goods for a competitor advertised product (switch selling); learn about the properties of the product (presentation, consultation ).

• POS (Point of Sales) materials - advertising materials for use in the field of sales, whose task is to increase sales of specific product or a group of products in the outlet:
mobile stand; displays, light boxes, banners. stickers, etc.

• Visual communication - a set of pointers (signs, labels, billboards, information booths, etc.) to help orient themselves in space and provide users with the necessary information (location of objects and their parts, accommodation at the sites of specific staff members, while they work, etc. .)
  
• Trade Promotion - a package of measures aimed at speeding up the turnover and increased sales, is to promote the sales staff network marketing network, such as assessing the effectiveness of the motivation of sellers (ex, using techniques Mystery Shoppers ( «Secret Buyer»), a program to improve loyalty - Professional competitions, bonus system.

             Direct Marketing (Direct Marketing) - impact on specific audiences, in accordance with the     database, compiled by the order of the advertiser, either by itself or as a feedback with a specific user. The essence of the method lies in the personalization of advertising. This is a fundamental point.
             Direct'mail (Mailing List Information, e-mail list) - targeted distribution of promotional materials by mail to potential clients, customers.

• Event Marketing (Events Marketing) - activities aimed at promoting trade marks, service providers and companies with the help of vivid and memorable events, such as:
       -a presentation ceremony of the opening;
      - festival, fair, feast;
       -meetings, round tables, conferences and seminars;
      - an anniversary;

Ambient Marketing - use non-standard schemes carry the information.
Surely, you saw ineffective promotions, where bored young men and women without much interest were busily advertising the products of some company we offer you. What is relevant to the company you feel? Most likely, nothing but pity and negative attitudes. Do you need a promotional campaign?

That is why in our company's special emphasis is laid on the human factor, because the promoter - the main force in the report, containing the ideas laid down! Its mission is to establish psychological contact with the customer and further develop his positive attitude to a product / service. Luck in promo-actions depend on a single team of professional promoters, whose interest in the success is genuine. We can not afford to guarantee high quality services, while adhering to democratic pricing policies.

 

For more information about the organization of promotions, please contact:
e-mail: btl@m-leadergroup.ru
or by phone:   +7 (495) 258-37-27